CRM is a system used for managing relationships with your customers. It is a system used for managing relationships and interactions with customers and prospects all in one centralized place. It helps companies to stay connected with customers thereby improving revenues and customer base and reduces attrition rates.
CRM is a system used for managing relationships with your customers. It is a system used for managing relationships and interactions with customers and prospects all in one centralized place. It helps companies to stay connected with customers thereby improving revenues and customer base and reduces attrition rates.
For a business, the most important and valued assets are its customers. As the business grows it becomes imperative and important for it to have a centralized place to store and view the information about the customers to make better decisions.
Without an automated and centralized system, employees can lose track of customers, their interactions, important information, and miss potential business opportunities. E.g. misplaced customer contact information, two salespersons contacting the same client that can anger the client and possibly gone for good.
Types of CRM
On-premises CRM
Companies with complex CRM needs may be benefited from the OM-premise CRM solution. The responsibility of administration, security, upgrade, maintenance lies on the company which is using the CRM. The CRM software resides on the company’s own servers and usually takes time to be fully integrated with the company’s data and processes.
Cloud-based CRM (On-demand CRM):
Also known as SaaS, it is fast, efficient, especially meant for companies with limited technological expertise and resources. Data is stored on the external network, in remote locations from where it can be accessed anytime, anywhere by the employees with the help of an internet connection.
Open source CRM:
Open-source CRMs are free to install and use. The code is made public, and this code can be altered by the companies as per their requirements.